Bill Gates, the founder of Microsoft Corporation, said: “If I was down to my last dollar, I’d spend it on public relations.” It has been said by one of the veterans of the industry, who knows the real-world, cyberspace, advertising and corporate affairs better than many other people.
Now read some comments from Al Reis, (father of positioning): Today, looking around, we see a major shift from advertising-centric marketing to public relations based marketing. It is no longer possible to just refer to the brand name, in order to introduce service, product or organization to the audiences. Today, public relations creates credibility and trust among audiences. Public relations is a tool for creating a new brand.
Public relations is a tool for making brands and an affordable way to deliver your message to the customer.
Public relations pre-sells your product and service to potential customers and increases existing customers’ loyalty.
Public relations is the most cost-effective way of marketing on the planet.
Didehban as a Public Relations Institute has over twenty five years of experience. Trust this history.
Didehban is a public relations specialist with more than twenty-five years of experience. Trust this record
Proper Media Relation is one of the most important required capabilities for companies today. Of course this should be an interactive worthy relation for both sides. In order to hold such a communication, we need to have enough knowledge of either the company objectives and strategies, or the media rules, sensations, values and benefit. Didehban, according to its 3 decades of journalism activity will hold such relations.
Conducting events such as conferences, seminars and exhibitions will combine experiences and communicate directly and face to face with customers and audiences. But with all these benefits, small and big problems for managing and holding conferences cause many organizations and companies to discard it and experience easier and often, less effective ways.
Didehban Institute, with the experience of many years, is ready to provide services to organizations and companies. Didehban manages and organizes all stages of the events. Didehban carries out services such as checking and proposing suitable space, obtaining the necessary permits for holding and organizing a conference, consulting on how to hold a conference, designing various promotional items, conducting invitations, photography and filming, assign a professional moderator, attendees’ check in, and even preparing the gifts; so fixes your concerns for conferences and makes them affordable.
One of the most effective, affordable and reliable ways to send messages to customers and operational communicate with the media is to hold a press conference and invite the media.
In such an event, a group of journalists and media representatives will be selected in accordance with the subject of the event and will be informed during a meeting, of the details of the subject in a planned and purposeful manner; then, with the information given to them, they will generate news and publish it in their own media. They will also be able to open up the potential challenges of the topics in a Q&A session. So the news conference is not just a gathering, it’s a solid bridge between you and your audience for trusting, clarifying and sending messages without intermediaries. It allows you to deliver your own news to the public in the latest and most standardized version. So naturally, the type and manner of holding the event can affect the credibility of your company and organization.
Didehban considers the professional principles of the event and well knows what information is important and which media should be presented in what form. By observation and managing the flow of information and the news meeting, this institution ensures that the meeting is at the lowest cost with proper targeting, calmness and credibility.
Press Release Distribution
Every organization tries to do the best job or do its job in the best way. This is very important because you will make an image of yourself in the costumers’ mind. But when does this image form in the mind of the audiences?
Yes, the most important thing after doing a good job is that people know that you’ve done it.
Didehban tells customers about your work by covering the news of your activities, products or services, or any topic that is determined in accordance with your organization’s strategy. As a result, various written or online media, radio or TV networks will be the messengers of your organization.
Today, considering social responsibility, many companies regard business as just one of their missions, not all of them. The role of social responsibility has become one of the most important and strategic goals for many companies; supporting the cultural activities and publishing the books are some of its indications.
Having a cultural value, the book is one of the best missionaries which promotes the name and reputation of each company. We suggest, raise your name in the field of culture as brilliant as the business, by choosing the book publishing sponsorship packages. There is no doubt that presenting a book with the name and logo of your organization to the audiences and customers who are in your scope of work (or general issues like management), can be a memorable and cultural reminder.
Today, considering social responsibility, many companies regard business as just one of their missions, not all of them. The role of social responsibility has become one of the most important and strategic goals for many companies; supporting the cultural activities and publishing the educational films are some of its indications.
Having a cultural value, the educational film or multimedia is one of the best missionaries which promotes the name and reputation of each company. We suggest, raise your name in the field of culture as brilliant as the business, by choosing the educational films or multimedia publishing sponsorship packages. There is no doubt that presenting an educational film with the name and logo of your organization to the audiences and customers who are in your scope of work (or general issues like management), can be a memorable and cultural reminder.